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    Discuss This Story Hot Bionicle NewsWednesday, February 5th, 2020 at 3:34pm by Benjamin, BZPower Reporter

    Lots of work went into making the LEGO Masters show debuting on Fox tonight at 9/8 c. Among the many talents contributing to the final product are Brick Master Jamie and Brick Master Amy, two LEGO designers who work on and manage the Creator Expert and various girls' lines, respectively. They recently spoke with several fan communities, including BZPower, The Brothers Brick, and BrickSet, about their experiences being judges for the weekly competitions. Read on to see how they balanced work and play, and swapping roles from their usual design jobs another continent away.

    LEGO Masters

    We last spoke with you before the filming of the season finale. What's your impression of your LEGO Masters experience since then?

    Amy: Since I left the set of LEGO Masters there's been a lot going on! I'm the creative lead for LEGO Dots which launched last week. I've also had a lot of interviews and a panel discussion on creativity.

    Jamie: I had a lot of work waiting for me when I got home. In regards to the LEGO Masters side, it's been fun because our colleagues have responded quite favorably to it even though it won't be easy to see over here in Denmark. Amy and I actually helped out with a nice activity on Friday, where we had some of our colleagues building bugs for two hours. They asked us to come in and be the judges, and they created a little LEGO Masters set that had LEGO Masters posters up everywhere. I didn't have my red glasses with me because they're still back in California, but I brick-built some glasses, and we ended up having a fun little judging session. We've both seen a lot of interest here and people are super proud and excited to see what comes out of it. But until we actually see the show, I will just have to wait and see how it turns out. The anticipation now is the tough part.

    What was the most challenging theme to judge out of the ten?

    Amy: There were a couple. The space smash challenge – the builds had to be as highly creative and exciting upon disruption as they were before smashing. The bridge building challenge too, where the heat really goes up as the weight goes on. Those two for me were some of the most challenging because they had a moment of truth. We were very surprised with some of the builds for those challenges.

    Jamie: For me it was also the Star Wars challenge. In that case we were using a universe that's so well known and loved by super fans around the world. We both love Star Wars as well, so to judge that there was a lot more to consider than just free creativity. The contestants had references that they were supposed to go by and a universe that was known. We made sure that we did it justice and didn't overstate our awareness of Star Wars. But we also had to be fair to everyone and give them a good critique. For me that was particularly challenging.

    In the commercials, some builds face a destructive end. What was the reaction like from everyone in the room?

    Amy: After getting over the initial shock that they were being asked to destroy their creations, I think everyone was pretty excited about how wild it would be and watching that moment of truth when it was actually hit with the baseball bat. I don't know how the show will be edited, but some of the teams were very specific on where their creation had to be hit, so Will had a lot resting on his batting skills.

    Jamie: You could feel the tension in the room. In the end, how it was dropped or hit or positioned really was a wild card. This is not an area that most people know how it's going to turn out! We all had guesses, and it was kind of fun to see some of the theories actually come together in reality, but it was definitely an exciting episode. There are a few episodes that I can think back on that until we actually had the presentation of the final models, no one really quite knew how it was going to turn out. That mix of suspense and relief when something finally does happen the way it should made us really grateful.

    Did you have input on what the weekly challenges would be?

    Jamie: The challenges actually go all the way back to the early days of LEGO Masters in the UK. We've created a whole book of ideas for show options and different challenges that we present to the producers whenever we're helping create these shows in any market. That book is continually growing and expanding. So, there were many, many options - I'd say a hundred different challenges to choose from. In the end, the decision comes down to the production company in dialogue with LEGO. They have to decide what's feasible with the size of the show and for how many builders there are. Each of the shows is slightly different in its formula, and we also have experience from some of the other programs on what's worked well. We also consider how we keep it fresh and different to get the best out of people. It is more of a dialogue between multiple people rather than any single entity deciding the challenges, so it was a collaborative effort.

    Amy: For LEGO Masters, we wanted to see a whole range of skills from the contestants, so we needed to make sure that the challenges that were chosen would really push them out of their comfort zone and test them to their limits and from all angles. Also we had a lot of input on the amount of time they needed to achieve something amazing or to really test them.

    Jamie: There are a good mix of skills that are needed to accomplish a whole season. Some people are good at storytelling, some people have good technical ability, some people are super creative, so we really tried have a balance of challenges that wouldn't favor one specific type of builder. All of the challenges were tested ahead of time. We had a team of fans that actually built to the challenge under time constraints to see if they were feasible and so we could decide if there was enough time. It actually made for a nice process that in the end. When we gave something to the builders, we had a fairly good idea how it could be done at a good level.

    How much creative input did you as judges have on the show?

    Jamie: Definitely with the challenges because I helped work on that all the way back to the days of the UK show. I've also worked on the Brick Pit. For all of the bricks that you see on the set, I was one of the contributors, along with other people, to make sure that there was the right assortment of bricks available to the builders. We've also had input along the way on previous shows on what's worked well and what are the types of challenges that will get the best out of builders. I've had some involvement all along the way because of the earlier shows and still to this point.

    Amy: And even when we first arrived to start filming the show, I don't think all of the challenges were locked in place. It was still a very loose kind of plan of exactly what the challenges would be. So we had a lot of chances to give input. There were a lot of changes that happened in the moment, actually. The same goes with the process we went through before we started each episode. Jamie and I would spend a lot of time going through what is the challenge? What are we looking for as judges? What should we be looking out for from these contestants, because this or that is what Jamie and I expect from this challenge. And we decided how we're going to judge each challenge based on that. So that was a time when we also made some crazy changes on the fly.

    Were contestants allowed to use "illegal" LEGO connections on the show?

    Jamie: People were very creative with the brick, and in the context of this competition, I was very happy for them. Building creatively is different than putting a final set into production. I can report that all the bricks were eventually relieved of the stress they were put through. They were redistributed among other bricks that helped them in their recovery. (laughing)

    Amy: It always amazes us what people manage to do with LEGO bricks!

    What was the toughest moment when you had to tell a team they were going home?

    Amy: At first, Jamie and I watched a bunch of reality competition shows and thought "Wow! It's cool to be the judges. This is exciting." But we really underestimated how difficult it is to deliver that bad news to someone when they're so passionate and excited to be there. Sometimes they know they haven't done their best and they're kind of expecting it, but it is still way harder to deliver that news than either of us ever imagined. I don't think it ever got easier in the competition. Telling the teams they were going home was definitely the toughest thing we had to do in the entire competition.

    Jamie: Especially when you can see what the teams are capable of. We've seen so many of these teams do amazing things. and then suddenly they have to go home. You know they can do better, but this is a competition and unfortunately someone has to go home. Both of us were surprised at how emotional it was. I think LEGO builders in general are emotional people. They're fanatical, that's why they're fans. And we're also fanatical about LEGO as designers. So when it comes down to a tough call like that, you can't help but feel the emotion. That's why we had to lean on each other. We rotated back and forth who had to deliver the bad news. Amy was there for me, and I was there for her. Even when we both felt confident that it was a clear decision, we still couldn't help but feel at that moment: "This is tough." When Amy would deliver the news, I would become the stronger one and vice versa. When I was the one who had to give the news then Amy would be there for me.

    Amy: There comes a point in any competition show when a good or even a great build will send you home because the competition is so high. It's really tough to send someone home when you have to say, "This is a really great build, but there's just some other better builds in the room."

    Jamie: Next time we need a million dollars to give away so everyone gets $100,000!

    If you were the contestants, what would have been the most challenging aspect for you?

    Jamie: For me, I would say the time constraint. I'm a much more of a deliberate builder. I'm not good for TV in that regard because I would spend the first four hours coming up with a plan, and then spend whatever time was left actually building it. I was amazed at how many of these people could just come up with a fantastic idea on the spot and start building right away with cameras there recording everything. That's just totally foreign to the way that I approach building.

    Amy: I think it was great that the contestants learned from one another, but it's also an extremely stressful environment to be in. Especially, when you have a competitor sitting right beside you building something amazing. It's intimidating to see what the people around you are building and seeing how well they're doing. That's something that could shake and did shake a lot of contestants sometimes. The concern that "they're further along than me" or "they're building something bigger or more colorful" is always there. All that in your mind at the same time as you're trying to focus and make your own decisions would be the most challenging for me.

    Jamie: Some of the teams had a tough moment where they decided to completely change gears after a few hours and just start over. They knew they were behind but also knew that their idea had to be stronger. That's a tough call to make. It's also hard having to work with another person. So many of us build as individuals. Having to align with someone else in a short period of time and be on the same page then maximize how you build is really hard. It's amazing that the teams did all they did under those constraints.

    In terms of part selection for the Brick Pit, were certain LEGO themes emphasized or de-emphasized depending on the challenges?

    Jamie: I think it's tricky to prepare for every place that people's imagination could go when you give complete, open creativity as a brief. For example, if somebody wants to work on a Western theme, you've got to make sure you have the wagon wheels and the cowboy hats and the horses. And then, the next thing they might say, "We want to do something in Egypt!" and then you need all of those specific minifigures and pieces. Actually, anything involving minifigures was the biggest challenge for us to support them and not just have only one Gladiator, for instance. Without hundreds of a specific minifigure, you can't really build a whole universe around that single concept. Instead, we had to decide on a degree of generic options for people that were very flexible to go in different directions, and then have some key themed elements that actually played to specific challenges.

    For things like Power Functions or Powered Up, we had to really consider ahead of time to make sure that we could fully support them and not have interference issues with radio frequencies on the set with microphones and lighting. There were some considerations on a creative level, but also on a practical level to make sure things like technology would actually work when people needed them to. The last thing we want is for a technical problem to distract from people's ability to tell a story.

    The contestants very quickly grew to understand what was available to them on the set and then adjust their expectations of where they could go. For instance, sometimes they would decide to change scale of their build because they knew they didn't necessarily have minifigures for that theme. But at a different scale, they could make more of a sculptural expression of that theme. We made sure that we had the right color palette and the basic bricks available for most things. It's not an exact science because I'm sure any builder at home knows you're always going to be missing certain bricks. We even have that problem at LEGO considering what elements might be in production and what isn't. But I think that's where having creative people in a room always brings solutions. Of course, we didn't want to have any frustrating elements missing, like having wheel rims but not the tires to go on them. Silly stuff like that can be annoyingly distracting if you don't stay on top of it.

    You mentioned Power Functions. Did you intentionally emphasize current parts and electronics rather than older systems like 9-volt track or Mindstorms?

    Jamie: We're in a transition right now from Power Functions to the Powered Up platform. We had a big discussion about how we could have gone just with Power Functions, but we believe that at some point, we have to make the change anyway. So we chose to give people more options and had the Powered Up platform available. I think that was the right call because we were pleasantly surprised with just how capable everyone was in really bringing their models to life with Powered Up. We had some technical help on set and were able to give the contestants an introduction to the different technology ahead of time. Some of those who were new to it picked up on it very quickly. Some other people were super relieved because now they knew how to use it and build their wildest dreams. And remember, it is designed for kids, so it shouldn't be that difficult.

    What was the availability of elements from themes like Bionicle, Character and Creature Building System (CCBS), Galidor, etc.?

    Jamie: There are always amazing parts from each platform, but on the show there was not a focus on those particular elements. We mostly focused on the functionality of elements. As far as the brick that was provided, Technic as a whole was more used at a functional level, so it didn't really afford builders the opportunity to make a purely Technic model if they wanted to. But I think that's kind of what the average viewer at home is probably used to, having a mix. Maybe in the future we'll have a pure Technic challenge, or we could have maybe a Bionicle-type challenge, but then we would probably bring additional bricks to the Brick Pit in order for people to accomplish that.

    ,We actually did that for the Star Wars challenge. We brought additional bricks in just for that challenge because we knew there were key elements specific to that universe that would help the contestants tell a story. The elements were only brought in for that challenge and then they were removed after.

    Amy: It's an exciting day when you bring so many new elements into the Brick Pit. Even with three million bricks available the whole time, after so many weeks the competitors were very excited with new parts to build with - like kids in a candy shop!

    During the challenges, did the contestants ever run out of any particular element?

    Amy: The ball joints were in high, high demand at one point. Of course, how many of certain elements were used depended on the particular challenge and what direction people took. We could stock quite a lot of some parts that nobody touched, and then we could stock an element that would just disappear.

    Jamie: It was funny, there was like an underground market for ball joints! I think it was because people chose that direction for some of the challenges where it worked and then the technique stuck around. It really depended on the challenges. For example, with the bridge building challenge, Technic was in high demand, but then during other challenges nobody touched it. So it's very specific to the challenges that again, when you're building a Western theme you can't get enough cowboy hats and wagon wheels, but then any during any other challenge you probably don't really need them. Aside from the ball joints, the contestants might know more.

    Amy: There was one challenge where there were a lot of windows being used, but if a part ran out the contestants were pretty good at finding a way around it or sharing. That's the great thing about the LEGO system, that usually you can solve a problem by being creative and finding another way to achieve the same effect.

    Jamie: That's what I enjoyed seeing. It would be a shame if we gave them every part that they wanted because then you get exactly what you expect. It's really nice to be surprised with how elements are used.

    Do either of you have a favorite element, and did you see it used in good ways on the show?

    Jamie: I'm a big fan of the Erling brick and jumper plates. Both the headlight brick and the jumper plate were used to great extent on the show. But the elements I tend to like are often the smaller ones or minifigure details that allow you to build detailed little things. LEGO Masters focuses more on epic builds, so the scale tends to be bigger. Because of that, there's a risk that you can almost overlook how cool some of the small details were. There was some really nice parts usage.

    Amy: Jamie and I loved going around all the models and seeing parts used in creative ways, like seeing a banana or another unexpected element used to create something really fun. It was interesting because some of the crew on the set didn't notice them because they didn't know what the part originally was used for. To them, maybe that hot dog was always a window arch or architectural detail. For me, it was the most fun seeing how minifigres accessories were used in really creative and sometimes silly ways.

    We've heard from several of the contestants that the show was challenging because there was no music playing in the room and they had to build in silence.

    Amy: Everyone builds a different way. Some people like to have music on, some use headphones, some people like to have nothing. But this was an environment where you had to have something that works for everyone, but also within the constraints of making a TV show. There were other things going on and people being filmed all the time, and that was the way it had to be. But I can say that it wasn't often quiet on the set. I definitely heard a few people singing to themselves.

    Jamie: Well, I would say, by the end of this series, you will notice there was some music in the room in the form of Boone (laughs). I noticed that by not having music, it forced people to engage. You couldn't just zone out to a song. You were aware of the people around you, and you wanted to talk. I thought it was a very social group, even with their competitors. They really enjoyed talking with each other. And I know maybe music wouldn't have impacted that negatively, but some quiet in the room does bring people together to have a reason to talk or share a moment.

    Looking back on the overall experience, were there any surprising moments you didn't expect?

    Jamie: I think it was the time limits for the challenges. For some challenges, we were wondering how the contestants would actually solve them. The storybook challenge comes to mind. A few kids created stories and I was trying to think how would be able to build that. How do you turn a kids story into LEGO form in a very short period of time? It's the challenges that are really outside of the world we know that were always super enjoyable.

    Amy: For me, there were a couple of times where we had teams in the bottom one week. And you really think, how are they going to turn this around with the next challenge and prove to us that they really are LEGO Masters? And it happens! People really surprised us from one week to the next—everywhere from the top place to the bottom and back again. I think that's what really surprised me. With a little bit of guidance and direction combined with the right passion, the teams massively improved their skills throughout the competition.

    Jamie: Especially when they're in the same room with all these talented people. It's really nice to see when teams get influenced by those around them and improve week over week. The people that were at the bottom knew they had to do something special to survive. Quite often they would just look around the room and go "We're probably good at that, let's try that" and then they just knocked it out of the park.

    What was the most memorable interaction you had with a guest star?

    Jamie: They showed this in the preview clip, otherwise I've been trying not to tell people about it, but when Terry Crews made his entrance onto the set, I just thought that was amazing. We quickly took advantage and got into fanboy mode to run over and grab a selfie. Otherwise, we tried to play it cool. We tried to give people their space and not try to come across as fans, but for Terry Crews I have to admit I just took advantage of the situation.

    Amy: It was really fun having all the guest stars on. I think they each brought something different to the show, but they all brought a love of LEGO. Some of them are super fans, some of them are a little bit more hesitant than others, but they all had their own personal LEGO story. Hearing how Mayim (Bialik) plays with her kids and LEGO and how it's such a big part of their life shows how LEGO resonates with so many people.

    Jamie: She (Mayim) was actually really fun to talk to not only because she is a big LEGO fan but because of her science background too. I enjoyed that we had time off-set to actually get to talk to some of the guest stars and get to know them as people, and not just get caught up in the moment of the LEGO competition. A lot of them have really interesting backgrounds.

    Were you surprised by any of the guest stars having a love of LEGO?

    Amy: Terry Crews was one of the surprises for me. He loves building the big Star Wars models–that is how he spends his time off. When he isn't working, he just likes to relax and build. He just loves following the instructions. For him, building is a time to reflect and not think about other things and just to get back into the bricks. It was really nice hearing just how much passion he has for it.

    Jamie: I think that sentiment was shared by all of the guest hosts. On some level they all appreciate what LEGO has to offer, and it was a guilty indulgence for a lot of them.

    Have you've kept in contact with Will Arnett or anyone else from the show?

    Jamie: Oh, Will hangs out with us all the time now! [jokingly] No, we haven't been in touch. We also haven't reached out to any of the builders, and that is deliberate until the show airs since we're trying to keep things professional.

    Amy: We're just waiting for Will to come and visit us in Denmark since he has aspirations of becoming a Danish citizen! We've kept in touch with a lot of the group that worked on the show behind the scenes. And I'm following a lot of the celebrities on social media. Eventually, we would love to talk to the builders in a different context than judge and contestant. Maybe bump into them at different events in the future when we don't have to keep the relationship purely professional because of the competition.

    Jamie: We are very excited to talk to them because so many are so cool and you come to like everybody! It was a bit tough when we were on set and had to create that professional distance because for many moments I wanted to just fanboy out with them and say "This is just incredible, isn't it?" I'm sure those connections will come during a future brick event, I'm sure.

    How is it readjusting to your normal life after being reality TV judges?

    Amy: We were lucky that the first week we were back in Billund there was a "design-all" celebration. We had designers from all over like India (not because of LEGO Masters, it was just a coincidence) so we had a full day and a party in the evening with all our design colleagues. That was such a nice way to see people, catch up, and share with them what we've been doing, and feel the excitement of everyone else at what we've been doing. For me, that was a really good start to get back into work. I thought, "I'll share my experience with everyone in this one day and then focus back on work." I've done some exciting things since we've been back, especially with the Dots launch. I just couldn't wait to tell the world about that. So I got right back to work.

    Jamie: Coming back to Denmark was a sobering experience because everyone is really excited for us, but I don't think we've had any special treatment since we just went right back to work. Everyone is really proud of us, but we're back to normal. Honestly, if you think about the job we do besides LEGO Masters, it's pretty amazing. All of us have kind of gotten used to "the incredible" here where if any of us thought about what we actually do on a day to day our heads would explode! It's a nice place to be in that you can do some amazing things and everyone's happy for you but then we all move on to the next amazing thing we get to work on. But I have to admit I do miss the wasabi nuts being handed to me! (laughing) Now I have to refill my own water which of course I've gotten used to again but It does take an adjustment.

    Was there any skill you learned judging LEGO Masters that you've brought back and incorporated into your work at LEGO?

    Jamie: I'm sharper with my opinions. I feel like I can focus faster and get to the point. On the show, we really had to train ourselves to very quickly be able to look at something and have an opinion on it and see how it could be improved. Before the show, I used to spend more time thinking about things and formulating ideas. Once you're in that environment, you get faster at being able to say "it's because of this element that it stands out" or "If you change that or focus over here" that will help. You start to see things faster.

    Amy: For me, I really learned when to be the coach and when to be the judge. On the show, sometimes you're supporting the teams and giving them input that can push them to be even better. Other times, you have to step back and say "you're all nice people, but I have to judge your work now." I think that's actually a really useful skill to have on the design team here wearing those different hats, helping others along and then sometimes really critiquing and saying "this works and this doesn't."

    Did either of you keep anything from the set?

    Amy: I kept one build that I loved in my dressing room throughout filming for a few weeks as decoration. I can't tell you about it now, but maybe I will reveal it afterwards. But it didn't make it back with me to Denmark. That's one of the difficult things about LEGO and scale.

    Jamie: I didn't keep anything, though I wish I still had the red glasses I wore because it's the one thing that people I know are really talking about. I actually brick-built a pair over here to put on when people really miss them. The show wanted to keep them and our wardrobes in case it was needed for any other shots or promotional things. I totally understand that, but in case they don't need them anymore and are listening or reading this... (laughing)

    How does it feel appearing in a Super Bowl commercial being seen by tens of millions of people?

    Amy: I had a few of my friends send screengrabs and little videos of me from the Super Bowl which was amazing. It is exciting for the show to potentially have a bigger audience seeing that LEGO Masters is pretty cool and want to watch it.

    Jamie: It is a little bit tricky because we're in a country that doesn't have easy access to FOX programming, so we're insulated from some of the promotional material besides social media. For the Super Bowl, I tried watching it a few years ago but they replaced the commercials in Denmark with Danish ones! For me, the commercials are the best part of the Super Bowl. Amy is my inside connection now. She shares all the cool stuff and inside scoops from social media.

    For Amy, what are some of the favorite LEGO sets you've worked on?

    Amy: Well obviously the whole new LEGO Dots line! One of my favorites is the LEGO Friends log cabin because it features a mini-doll named Amy. I also really love Stephanie's House. And I was the creative lead on Cinderella's Dream Castle which was so much fun. I'll maybe try to get a list together.

    Like the contestants working together in pairs, have you two ever collaborated on a building project?

    Amy: We built some BrickHeadz together on Friday! I don't think Jamie had ever built a BrickHeadz before. We built them as a bit of a break from our day to day job. Other than that, we haven't really collaborated on building before, but we had a lot of ideas during the show about how we would have done each challenge that we would have loved to bring to life.

    Jamie: I think we complement each other quite well. We're very different, but in a complimentary way. We really enjoyed being with each other, and to build together doing something as simple as a BrickHeadz, was a lot of fun. We're definitely looking for future opportunities to have a little bit of building fun.

    Have either of you been to any LEGO fan events recently?

    Jamie: I definitely go to Skærbæk every year. That's a local Danish event that I can drive to. But I have to say over the past few years because now I have a team of designers, I've tried to share the exposure to the fan community with them and send them. I definitely would love to go back to a US or European event, maybe even Asia, just to see how things have changed. Luckily, a lot of the fan community has moved online where I can see photos and commentary afterwards, but there is something special about being there in person.

    Amy: I haven't actually had much real-life experiences at fan events, apart from in Denmark. I also have a team of designers who I've also been sending out instead of myself, but I try and follow as much as I can online. I like seeing what's happening and I try to stay engaged. Unfortunately, I haven't really attended fan events many myself but I would like to go to more!

    Have either of you met any of the competitors at fan events before the show?

    Jamie: Yes, though I'd rather not get too deep into that, but I think some of the fan builders are well known in the community. I have had the fortune of meeting some of them casually at fan events. But what I think was super exciting for me was to meet all of these great builders that don't go to fan events. I think people will be genuinely impressed when they find people on the show that they are going to love to have at fan events and hopefully they'll go to some now - they never even knew it was an option to do.

    Amy: It's really inspired me to want to attend more events as well.

    Will you both be engaging on social media as the show airs?

    Jamie: This is a new space for me. Strangely enough, as much as I really enjoy being connected with the fan community, I'm not one of those people on social media all the time. And have created an Instagram profile (brickmasterjamie) and I have the best social media tutor in the world! Amy is very good at it and is constantly prompting me to share more. We do have some content that we plan on sharing as the show comes out. But we have to pace it and get it right with no spoilers which is tough because I want to post so many things right now!

    Amy: I'm brickmasteramy on Instagram. Both of us are excited to share some behind-the-scene stuff and what it was like to make LEGO Master - what our day to day life was like working and the fun it was. Though we're realizing that we didn't take enough photos especially at the beginning of the show. We're going through our photos now trying to find fun ones to share with facts or anecdotes. There will be a lot of selfies, that's for sure.

    Jamie: When we first showed up on the set, we were very much caught up in the moment. We were in Hollywood, and it was a big beautiful set, and everything's exciting--but we were nervous not to mess up by taking photos or selfies of anything secret or proprietary. After a short while, they production team encouraged us to take all the pictures we wanted and get ready to post them later. You'll probably find as the season goes on, we'll have more and more to post.

    How do you hope the show inspires viewers of the show?

    Jamie: I hope everybody geeks out and says, "Oh, I've got that little box of LEGO downstairs" or they go out shopping to get a little set. LEGO Masters is really a program that's not just for kids. I hope the show will be a spark of fun for adults so they think "oh, maybe I should do something like that" or they'll see something on the show that inspires them.

    Amy: I think you can't help but want to have your hands on the bricks when you're watching the show. I hope it will spark a sense of creativity in everyone. When you bring it back to the basics, the contestants are taking a pile of bricks and creating something absolutely amazing out of it. No matter who you are or how used to you are to LEGO, that is something amazing to watch. I think viewers might play along at home having different ideas like, "Oh, why have they done it that way? I would have done this," or "They've not built it big enough!" or "Why did they do that? You can't see it because they've hidden it behind the other building." I hope it makes people feel creative or gives them inspiration that they can be too.

    Jamie: I hope viewers also see that you don't need building instructions. I think a lot of people have a sense that a LEGO set is only what the picture on the box shows. The creations on the show are definitely are not models that are pictured on any boxes that we make, and it shows the pure creativity that can happen with any amount of bricks if you put effort into it.

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