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    Discuss This Story Hot Bionicle NewsFriday, May 15th, 2020 at 8:00am by Andrew, BZPower News Manager

    Today LEGO is officially unveiling Monkie Kid, their latest 'big bang' theme directly inspired by Chinese legends and culture. The sets are releasing today in China, Hong Kong, Singapore, and Malaysia with a worldwide launch tomorrow. (Although many stores in North America are not receiving new stock so you'll have to buy online.) In addition to eight awesome sets, the theme will feature an animated mini movie and TV series, and I'm sure there will be plenty of other tie-ins as well. For the press release and some teaser movies, read on! If you want to get a good look at the sets, you'll have to wait a bit - LEGO decided to send us over 2 GB of information on the theme late last night and sometimes sleep and real life have to take priority.

    LEGO Monkie Kid - a new hero is born, a new story is waiting to unfold

    The LEGO Group's first ever Chinese inspired theme sees the legend of the Monkey King from the classic Journey to the West novel reimagined in LEGO sets and minifigures

    [May 15th, 2020] Inspired by the 500-year-old story of the Monkey King, LEGO Monkie Kid is the LEGO Group's take on a new, untold chapter of the legendary tale. Featuring eight exciting sets, an animated mini movie and TV series, LEGO Monkie Kid is the first ever LEGO theme to be inspired by a Chinese legend and is rooted firmly in the country's culture and values. The theme's sets are packed with fun, excitement and an epic story just waiting to unfold...

    The tale begins when an ordinary boy, Monkie Kid, finds Monkey King's legendary staff and he becomes the chosen one. Together with his brave and loyal friends, Monkie Kid begins his quest to stop the Demon Bull King and his army of Bull Clones from taking over the city.

    Paying tribute to stories known and admired by so many children and parents in China and Asia, this latest LEGO play theme brings new life to the iconic Monkey King fable and provides a common ground for children, parents and grandparents to build and play together.

    "I am super excited about the launch of LEGO Monkie Kid. This fantastic new play theme is deeply inspired by Chinese culture and built on an esteemed story that is treasured by all generations. We know kids will be delighted by the world of LEGO Monkie Kid, and I can't wait to see how they immerse themselves in building, role playing and creating new stories through this theme. This is a very exciting innovation for the LEGO brand and one that demonstrates our commitment to building a strong future in China," says Julia Goldin, Chief Marketing Officer at the LEGO Group.

    With a modern Chinese twist, LEGO Monkie Kid celebrates bravery and friendship and lets children engage in great building experiences whilst helping them to develop their imagination and creativity. Paul Huang, General Manager of LEGO China, says: "The launch of Monkie Kid is another important milestone in our journey to provide the creative LEGO play experience to many more Chinese children. Deeply rooted in Chinese culture, the new theme line is created with inspiration from China, for China, and at the same time empowers children around the world to be brave, resilient and optimistic through creative play with LEGO bricks."

    Children can look forward to eight action-packed sets with colourful characters, impressive vehicles with exciting new and hidden features - plus a blue cat with an orange mohawk! The sets are a result of two years of close collaboration with children and parents in China to ensure they are authentic to local culture. Never before has the LEGO Group launched a theme inspired by one culture and with so much attention to local details, values and traits.

    "I have been touched and inspired by China's rich history and culture, the passion and pride of the people and the incredible creativity of China. It has been an honour and privilege to be able to immerse myself in China's culture of storytelling, in particular - Journey to the West and the Monkey King. The epic stories and incredible characters have been a huge inspiration to the LEGO design team and me. It is with deepest respect for Chinese culture and the 500-year-old legend that we have created the next chapter in the story of the Monkey King - The Monkie Kid," says Simon Lucas, Senior Design Director at the LEGO Group.

    LEGO Monkie Kid will launch worldwide on May 16th on LEGO.com, in LEGO Brand Retail Stores, LEGO Certified Stores, LEGOLAND and LEGOLAND Discovery Centers with early access for:

    • China mainland from May 15th in LEGO Brand Retail and LEGO Certified Stores, LEGOLAND Discovery Centers, and TMall Flagship stores only.
    • Singapore, Malaysia, and Hong Kong from May 15th in LEGO Certified Stores, and LEGOLAND Discovery Centers only.

    I'm definitely excited for the theme and have to say the sets look fantastic - you'll just have to wait to check them out for yourselves. Let us know your thoughts on Monkie Kid in the Talkback!

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