You've probably seen the "LEGO killed the Vidiyo star" joke across social media today, and yes, LEGO has officially discontinued the Vidiyo line. After being out for just a year, including a pause in the release last summer, the latest run of Bandmates blind boxes and a few sets are the last. Read on for an official statement from LEGO about their decision.

From the LEGO AFOLET:

"In July 2021 we decided to pause the LEGO VIDIYO roll-out to review performance and test new ideas. Through the extensive quantitative and qualitative research we have undertaken in the previous months, we have gained an enormous amount of learnings in terms of the music & content creation space and what it would take to succeed with the play experience, our go-to-market strategy in 2023 and not least how to build a sustainable business based on the VIDIYO experience.

Based on these insights we have decided to discontinue the physical VIDIYO products from January 31st 2022 but will continue to support the app experience for another two years to serve those consumers who have bought the products.

We still see great potential in pursuing music as a passion point and we will take learnings from LEGO VIDIYO as we continue to explore future fluid play experiences."

Did you use the app or collect the Bandmates? Share your thoughts in the comments.

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